What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Gallatin Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Heart of the Valley Bozeman MT
Gallatin Solid Waste Management, Subaru Loves the Earth
Monforton School - Bozeman
Human Resources Development Council
Cancer Support Community Montana

 Subaru Love Promise Heart

Love Promise Stories from Gallatin Subaru

Subaru and Gallatin Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Gallatin Subaru: Knows All About Love Promises  –  Leslie M

Why did Gallatin Subaru join the Bozeman Daily Chronicle in sponsoring A Montana Wedding Bridal Event in February 2017? How many bridal couples depart their wedding receptions in a Subaru? We can’t say for sure, but Subaru does know about creating cars that protect valuable cargo, selling family cars, and even Love Promises. Year after year, the Subaru Outback is named a top family car for its spaciousness, comfort and safety. When it comes to protecting loved ones, there’s safe, and then there’s Subaru safe. Subaru’s industry-leading safety innovations include all-wheel drive beloved across the Rockies for its abilities on wintry roads. Soon to be as popular is their two-year-old EyeSight® Driver Assist Technology that helps keep the car in its lane, optimizes cruise control and features pre-collision braking and throttle management to keep passengers safe. Finally, Subaru makes a Love Promise to every community the company is in. It’s a pledge to do right by the community, to continue making a positive impact by giving back, volunteering and respecting all people. At Gallatin Subaru they promise to be honest, best in quality, service and price, and good citizens too. What makes a bigger community impact than two people pledging to love and respect each other for the rest of their lives? That’s life-and world-changing. Subaru is delighted to support love and respect, the creation of new families and brides and grooms everywhere and here in Bozeman.

K9 Care Wounded Warriors  –  Lissa F

Gallatin Subaru recently sponsored the K9 Care Wounded Warrior Service Dog Program. I am constantly surprised by how much Gallatin Subaru does in our community. This was another wonderful event that raised money to help wounded warriors get paired with service dogs. These dogs become a comfort and friend to those who have given all to keep our country safe. It is in these gestures of generosity that Subaru performs that make me so proud to be a part of this community that gives so much to their neighbors. This is such a wonderful organization that helps our veterans and Subaru has shown time and again how much they support and help those who protect us. Thanks, Gallatin Subaru, for making a difference!!

Paws for Cancer  –  Lissa F

Gallatin Subaru sponsored the Bark for Life event this year, but they did so much more than just give money they gave heart!! They had picnic on the lawn, catch a rubber duckie for a prize, a bubble station, and a photo booth that all helped to raise money for the American Cancer Society!! They engaged with the community to gather lots of wonderful homemade items like blankets, hats, towel, lap blankets, as well as store bought items that were used to Fill a Subaru, which was then donated to the local Cancer Support Center! All of their hard work helped people to fight cancer through research as well as in our community and the individuals currently battling cancer. Money is a fantastic way to help a cause, but to see the dealership take a hands-on approach and make such a difference because of the people, that is what inspired me to write this Love Story! Thank you Gallatin Subaru you made a difference in the lives of our community!

Thanks Subaru! For Pet's Sake!  –  Daily Chronicle S

We all love our pets. That’s where it started. How do you bring pet lovers together with businesses and organizations that provide pet products and services? You host a Pet Expo! That’s exactly what The Bozeman Daily Chronicle did! On June 4, the For Pet’s Sake: Bozeman Pet Expo was held at the Gallatin County Fairgrounds, with Gallatin Subaru as one of our Event Sponsors. There were info and sales booths, stage presentations, contests, drawings, treats and lots more for Bozeman area pet owners and dogs to enjoy! Gallatin Subaru brought two SUVs and invited pet lovers to fill them with pet products which were later donated to the pet rescue organizations Heart of the Valley and Tiny Tails K-9 Rescue. As expo attendees placed their donations in the SUVs they were given a ticket for a prize drawing. Every half hour at least two winners were drawn and called to the stage area to receive a basket full of pet products donated by Gallatin Subaru! Winners could hardly believe how fortunate they were to win such great prizes! The biggest winners, of course, were the pet rescue organizations. After the event they filled boxes with pet food, toys, carriers, leashes, etc., to take back to the shelters and put to good use! The Daily Chronicle thanks Gallatin Subaru for their generous support of the For Pet Sake: Pet Expo and making it possible for us to provide our local pet rescue shelters with much-needed pet food and products.

Butterfly Fun  –  Emily H

Out 1st graders at Monforton School would like to thank Gallatin Subaru for the butterfly gardens and butterfly habitat. The kids loved watching the insect lore turn into butterflies and setting them free. Thanks again for your continued support.

Our Bobcat's Love Gallatin Subaru  –  Nathaniel H

I would like to once again thank Gallatin Subaru for their ongoing support of Bobcat Athletics! This Crosstrek ROCKS!!! Get out their and support your Bobcats and Gallatin Subaru.

Showroom Wildlife Habitat  –  Matt M

When it comes to be a hero, you find them in the most unlikely spots. It would be hard to believe there is a complete Certified Wildlife Habitat right in the middle of the Gallatin Subaru Showroom! Complete with Milkweed packs to help preserve the Monarch Butterfly. Bring the kid and they get a Ranger Rick booklet to note the great outdoors.

Thank You For All Your Community Involvement  –  Cristin P

While I was sitting in the Gallatin Subaru lobby waiting for my car to be serviced with my little one coloring away, I witnessed something that made my heart so happy. I saw the check from Gallatin Subaru being handed over to the Gallatin Valley Land Trust. I also had watched the news this morning and saw the announcement on the television so I was already aware of what was going on, just seeing it happening put a smile on my face. This makes me love this local business even more than I already do, and why? They've been promoting so many great things for our local community since they have opened their doors. From helping schools to helping build parks and trails that better the area even more than what it already is, that is just so fantastic to me. It really makes me proud to be able to say I'm from such a great community driven area, and I'm proud to be able to raise my children in such a continuously improving area. Thank you Gallatin Subaru, I am looking forward to taking my little girls and furry friends to the new establishments Gallatin Land trust has been working on! Crissy P.

Gallatin Subaru Protects Quality of Life!  –  EJ P

The Gallatin Valley Land Trust is grateful for the donation from Gallatin Subaru. GVLT protects the quality of life in the valley by protecting open spaces, working farms, and ranches and wildlife habitat. We also safeguard our ability to get outside by building and expanding the trail system, Main Street to the Mountains. This donation will support the construction of trails and a playground at the expansion of Bozeman Pond Park. This 9 acre green space will be enjoyed by Bozeman families for years to come! Thank you Gallatin Subaru for caring about our community! Keep track of the project on www.gvlt.org

Showroom Wildlife Habitat  –  Matt M

When it comes to be a hero, you find them in the most unlikely spots. It would be hard to believe there is a complete Certified Wildlife Habitat right in the middle of the Gallatin Subaru Showroom! Complete with Milkweed packs to help preserve the Monarch Butterfly. Bring the kid and they get a Ranger Rick booklet to note the great outdoors.

Thank you!  –  Shellie A

We were in the market for a new car, but were just browsing and had already visited other dealerships. We came into Subaru without anything specific in mind, and from the moment we walked in the door, everyone was beyond welcoming and accommodating. After picking out a car that was perfect (based on our preferences), the whole team pitched in to figure out payments and a lease plan that would work for us. Everyone's efforts made the process easy and stress-free. Every single person we dealt with through the process was kind and considerate. I can honestly say I have never had an experience like this at other dealerships in the past, and cannot express my gratitude enough to Gallatin Subuaru!

Above and Beyond  –  Kara N

Dear Subaru of Bozeman, Thank you! Thank you! I can't express how MUCH I appreciated the donated supplies and money. Every single pack of pencils, box of crayons, pad of paper, and box of Kleenex will be put to very good use! Also, I'm so excited to purchase some hands-on manipulative son line. Your contribution to our classroom will undoubtedly lead to higher student engagement! Thank you for going above and beyond...and thank you for making a difference in the Bozeman community. Kara Nelson Meadowlark Elementary

Kara Nelson-Meadowlark Elementary School  –  Pam P

We are proud to announce that we have adopted Mrs. Kara Nelson for our classroom donations. Kara is a 5th grade teacher at Meadowlark Elementary School. Join us in partnering with Kara's classroom and insure students have what they need to succeed!

Giving Back To The Community  –  Matt S

We want to thank Gallatin Subaru for their generous donation to the Gallatin Chapter of Meals on Wheels. The food and donations are greatly needed. Thank you again for your support.

4th Annual Gallatin Valley Law Enforcement Ride  –  Barb R

We at Yellowstone Harley-Davidson would like to thank the wonderful people at Gallatin Subaru for their very helpful donation to support our local troops. Best of Luck to you and thank you!

Thanks For The Experience  –  Sparkie L

When I finally decided to purchase a new car, I vacillated between several all wheel drive vehicles. After visiting these various dealerships, and researching each vehicle from the comforts of my home, I went back and revisited two cars that caught my attention. After a much more educated understanding of the history, mechanics, crash tests, and mileage performance of each vehicle, I leased a new car from Bozeman Subaru. My experience there was amazing. The sales force, the service department, my salesman, and the owner of the dealership were professional, warm, friendly, and above all, worked with me for days on end without ever making me feel anything but special. I love my new car, and I look forward to enjoying many more years of working with this retailer as an outstanding business within my community. Thank you for making me feel so welcomed into the Subaru family of ownership.

Thanks for the Support  –  Pam P

We would like to thank Gallatin Subaru for their generous donation to our organization. It is greatly appreciated in our community.

We Love Our Bobcats!  –  Matt M

Kellee Barney the headcoach at MSU was so excited when she received the her Subaru Outback. It is a great addition to the team!

Gallatin Subaru & the e-Waste Event  –  Matt M

Gallatin Subaru understands the value in the environment. Look at the beautiful valley we are nestled in! Under the shadow of the Bridgers, we took on a recycling drive during the month of April, and with a great success. We took away a very large amount of electronics that would have otherwise found a place in a landfill. Gallatin Subaru, just like Subaru as a Manufacturer, actively help reduce our footprint on this wonderful world. Gallatin Subaru is proud to be a part of a company committed to going green! Did you know that all of our Subaru Outbacks, Legacys, and soon Imprezas, are all made at our zero-landfill plant right here in America? And Subaru of America is proud to be a partner of the National Parks Foundation. Over the past 6 years, we've donated over $25 million to the National Parks Foundation and are currently working with them to help make our national parks zero-landfill as well! Gallatin Subaru has also taken great steps, such as having one of Bozeman's Recycling Centers right here on our lot, recycle bins throughout the showroom for our client's convenience, and active steps with each project to reduce waste in our store. So let's help you explore all the natural beauty that Montana has to offer from the comfort of your new Subaru.

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